NFL commissioner Roger Goodell has attended two Taylor Swift concerts with his two daughters and his wife, but chances are, he never thought his status as a “Swiftie” would bleed over into the workplace.

 

But it has. Swift has taken the NFL world by storm due to her relationship with Kansas City Chiefs tight end Travis Kelce, and Goodell had nothing but good things to say on Monday about the couple’s impact on football.

“Having the ‘Taylor Swift effect’ is also a positive,” Goodell told reporters. “Both Travis and Taylor are wonderful young people, and they seem very happy. She knows great entertainment, and I think that’s why she loves NFL football. “Obviously, it creates a buzz. It creates another group of young fans, particularly young women, that are interested in seeing why she is going to this game, why she is interested in this game. Besides (her relationship with) Travis, she is a football fan, and I think that’s great for us.”

Kansas City beat the Baltimore Ravens 17-10 in the AFC Championship Game on Jan. 28, leading some fans to believe that the outcome was pre-planned in order to have Swift draw more viewers for the Super Bowl. The 14-time Grammy Award winner is expected to be in attendance when the Chiefs take on the San Francisco 49ers on Sunday, but Goodell made it clear that he is far from capable of cooking up such a storyline.

“I don’t think I’m that good of a scripter — or anybody on our staff,” Goodell said. “Listen, there is no way I could have scripted that one, let’s put it that way.”

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She first attended the Chiefs’ 41-10 victory over the Chicago Bears back on Sept. 24. Of course, there has been some backlash from the NFL’s focus on Swift over the past five months, but Goodell is hoping that she sticks around.

“I think anybody in this society, when they’re in a public position, (is) going to be subject to criticism,” Goodell said. “Taylor is obviously a dynamo. Everything she touches, there are people following. So we count ourselves fortunate and we welcome it.”