A report detailed behind-the-scenes drama that led up to the star-studded show, explaining why Brown’s performance was allegedly abruptly blocked by Disney/ABC shortly before the event.
For context, the Walt Disney Company is the parent company of ABC News.
Brown, who won the prize for Favorite Male R&B Artist, has appeared at several awards shows since pleading guilty to physically assaulting then-girlfriend Rihanna in 2009, founder of Puck media Matthew Belloni wrote in his article published on Sunday, noting it “would have been the first time in the #MeToo era, since the BET Awards in 2017, that a televised show had invited him to perform.”
It was explained that producers wanted to give Brown an opportunity to take the stage after the R&B crooner felt he had been “shadow-banned” from Hollywood.
Belloni said he reached out to higher-ups regarding the “optics” of the performance, considering that MJ’s hit track Beat It was to be included in the medley.
“The upshot: Disney wasn’t opposed to Brown performing, it was just the pairing of this artist with this material that would be potentially radioactive and thus a nonstarter,” wrote Belloni, claiming that Brown was only up for doing his practiced performance and not switching gears last-second which is why he posted footage from rehearsals.
“U SERIOUS?” Brown captioned the clip on Saturday, adding in a comment, “WOULD’VE been the ama performance but they canceled me for reasons unknown.”
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“Unfortunately, this element of the AMAs didn’t come together as we couldn’t align on the performance, to no fault of Chris Brown,” they said, according to Belloni.
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