Jennifer Lopez’s attitude and demands compromised her partnership with Louis Vuitton.

HIGHLIGHTS

 Jennifer Lopez was dumped as a brand ambassador after Louis Vuitton made allegations against her.
 Louis Vuitton executives were upset by Lopez’s actions and decided not to collaborate with her again.
 Despite the fallout with Louis Vuitton, Jennifer Lopez went on to become the global ambassador for Coach.

Jennifer Lopez took the lead in Louis Vuitton’s 2003 campaign, showcasing the brand’s apparel and its iconic monogram bags. However, despite its success and her large music fan base, Lopez did not return as the face of Louis Vuitton. Her actions upset the executives to the extent that they decided not to collaborate with her again.

In addition to Lopez’s controversial FIAT sponsorship deal, the luxury brand officially parted ways with her after she allegedly took with her Louis Vuitton items worth thousands of dollars.

Why Louis Vuitton Dumped Jennifer Lopez As A Brand Ambassador After Her Ad Campaign Shoot

Jennifer Lopez faced a fallout with Louis Vuitton less than a year after their collaboration was announced. After the completion of their Paris photo shoot campaign in 2003, Lopez allegedly helped herself to an extensive collection of Louis Vuitton merchandise.

Reportedly, Lopez did not limit herself to just a few items but filled bags with shoes, handbags, dresses, and more. The estimated value of the Louis Vuitton items she walked away with exceeded $6,000 (£5,000), according to The Sun. A source told the publication that Lopez even sent back one of her staff to retrieve a forgotten pair of socks.

“There is an unwritten understanding that whenever someone does one of our shoots they can help themselves to a few things. These are pieces they have worn and really taken a shine to. But Jennifer totally went to town and pretty much emptied the studio.”

Louis Vuitton signed Lopez for their autumn and winter advertising campaign in a deal worth $2.5 million (£2 million) in April 2003. At the time, designer Marc Jacobs expressed his desire for a contemporary icon to represent the brand, because of Lopez’s sophisticated influence.

Jennifer Lopez

BirthnameJennifer Lynn Lopez
BirthdateJuly 24, 1969
BirthplaceThe Bronx, New York City, New York, USA
Current SpouseBen Affleck
Height5′ 4

When Jacobs announced Lopez as the new face of Louis Vuitton, it was hailed as a stroke of genius, with hopes of expanding the brand’s appeal to the hip-hop crowd, which constitutes a part of her musical fan base.

Before Jennifer Lopez took on the role as the face of Louis Vuitton, the Czech actress and former Wonderbra model Eva Herzigova served as the brand’s ambassador.

Supermodels Who Replaced Jennifer Lopez In Louis Vuitton per Vogue:

Kate Moss
Naomi Campbell
Amber Valletta
Angela Lindvall
Liya Kebede
Karen Elson

Despite the initial excitement during the shoot, the relationship soured due to the reported incident. While representatives for Louis Vuitton refrained from commenting on Lopez’s alleged actions, they stated that her association with the brand was a one-time contract only.

Jennifer Lopez Acknowledged The Controversies Surrounding Her Brand Partnerships

Jennifer Lopez shared her reflections on the bygone era when it was considered unacceptable for artists to take on roles as brand ambassadors during the late ’90s and early 2000s.

After Lopez’s movie success in the 1997 biopic Selena, she ventured into advertising campaigns, such as the haircare commercial for L’Oréal, and broke conventions by becoming the face of Louis Vuitton.

In an interview with Adweek, Lopez reminisced about the controversy surrounding such decisions at the time.

“… I felt that it was important to start seeing somebody who looked like me in those ads because it had been the same look for so long. And to see a Latina there, a young Latin girl, at the time for me, was very, very important. I took that chance and knew that it would be something that could make a difference.”

Lopez continues her role as a brand ambassador for Coach and actively promotes her skincare line, JLo Beauty. Despite the plethora of companies vying to be associated with her, Lopez maintains a selective approach, taking on a more active role as a founder, owner, and sometimes an investor in companies that she authentically connects with.

Jennifer Lopez Brand Partnerships and Endorsements:

Versace
Intimissimi – 2023
Delola – 2023
Virgin Voyages – 2022
DSW – Discount Shoe Chain
Designer Parfums
Brahma Beer
Chrysler
EFFY
L’Oréal Paris
Gillette’s Venus Razor
Gucci Children’s Collection Spring/Summer – 2011
Tous Jewelry – 2011
Endless Jewelry

According to Cover Media, these are businesses Lopez believes are making a positive impact or resonating with her audience, those who share similar backgrounds and experiences.

Jennifer Lopez Became Coach’s Global Ambassador After Louis Vuitton

In 2019, Jennifer Lopez was announced as the new face of the New York-based luxury brand Coach. As Coach’s global brand ambassador, Lopez starred in the label’s ready-to-wear, leather, and footwear campaigns from Spring 2020 onwards.

She joined Michael B. Jordan, who was the global ambassador for Coach Men’s Collections. Before Lopez, Selena Gomez served as Coach’s women’s wear ambassador since 2016 and also collaborated with the label on a clothing and accessories line.

Coach’s Global Celebrity Ambassadors:

Lil Nas X
Megan Thee Stallion
Lee Youngji – Korean rapper
Wu JinYan – Chinese actress
Koki – Japanese songwriter
Yoon Chan-young – Korean actor

Lopez’s partnership with Coach saw an increase of 1% in net sales of $966 million for the first quarter ending September 28, 2019, while its net sales for the whole of 2019 totaled $4.27 billion.

“I was so excited for this collaboration with Coach. It is a timeless brand that I’ve always been a fan of, and the upcoming collection really speaks to my personal style – an uptown/downtown mix.” Lopez stated in a press release. Coach’s creative director, Stuart Vevers, also explained:

“Jennifer was so authentic. She was determined, and she was an original who followed her own path to do things her way – she really embodied the attitude of Coach and our new campaign… I loved when Jennifer carried the Coach Signature bags in her 2002 video “All I Have.” She’s from New York, like Coach, which creates another authentic connection with our heritage…”