It seems that Rihanna’s decision to perform at the wedding of Anant Ambani, the youngest son of an Indian billionaire, is tied to business?

In the early days of March, the most lavish wedding between Anant Ambani (28 years old) and his fiancee Radhika Merchant (29 years old) received a lot of attention from the media and world public opinion. The reason is because this is a marriage between the youngest son of Asia’s richest billionaire Mukesh Ambani and the daughter of a famous businessman family that runs Encore Healthcare, a large Indian pharmaceutical company.

In particular, the appearance of Rihanna as a guest singer at the pre-wedding party made netizens pay even more attention to this wealthy wedding. It is known that the female singer was paid up to 6.3 million USD (equivalent to about 155 billion VND) to perform at this most luxurious wedding party in Asia.

The female singer was paid up to 6.3 million dollars (equivalent to about 155 billion VND) to perform at this most luxurious wedding party in Asia.

Rihanna has caused a stir among fans around the world with her decision to perform in India. The reason, for nearly a decade, the female singer has had very few musical activities and she mainly focuses on fashion and cosmetics business, with two brands respectively Savage X Fenty and Fenty Beauty. Riri’s most recent musical activity is performing at the super event Super Bowl LVII Halftime Show (2023).

Notably, right after the performance at the wedding of Asia’s second richest family, Rihanna’s Fenty Beauty brand announced it would officially launch in India on March 6. Therefore, many fans have hypothesized: Is it possible that behind the performance at the wedding of billionaire Mukesh Ambani’s son is the businesswoman’s “diplomacy” strategy, marking a step forward in expanding the market? of the cosmetic brand Fenty Beauty?

Announcing the launch of Fenty Beauty brand in the Indian market

As expected, on March 6, Fenty Beauty will officially launch in India on the Nykaa shopping platform. But in another development, in November 2023, Reliance Retail (part of Indian billionaire Mukesh Ambani’s Reliance Industries group) announced the acquisition of Sephora India business rights from Arvind Fashions for 990.2 million rupees. (11.89 million USD).

Combined with Rihanna’s unexpected confirmation to perform at the wedding of billionaire Mukesh Ambani’s son, this is most likely a “diplomatic” move and the use of “soft power” to support the inclusion of Fenty. Beauty appears on Sephora India. If this comes true, it will greatly help the brand’s business in this potential market.

Netizen comments:

– Taking home 6.3 million dollars from performing at the dew show, also expanding the market for Fenty Beauty.

– It turns out that in the end, singing at weddings is just about wanting to sell cosmetics.

– Business class, always knows how to choose events where he appears in public, when performing at the Super Bowl, he wears foundation, when performing in India, he chooses the family that owns Sephora!

– As expected, it’s not just going to a wedding for fun, it’s all about work!

– I don’t think it’s a coincidence

Reliance Retail currently owns Sephora’s franchise in India

India, with its large population and strong growing economy, is certainly a promised land for any brand looking to expand its influence. And with Fenty Beauty, a brand that has taken the global cosmetics market by storm thanks to its diversity, conquering the Indian market can be considered a smart and potential move.

The fact that Fenty Beauty is famous for selling a variety of foundation products suitable for all skin tones, from the lightest to the darkest, is a big plus in a multi-ethnic market like India. This brand not only brings a message of class, but also shows respect and understanding of cultural diversity, contributing to building a friendly and close image with consumers.

The foundation color palette with a variety of shades for all skin tones is the attraction of Fenty Beauty