Taylor Swift’s The Eras Tour officially reached $1 billion in revenue from just the first 60 shows.

According to statistics from Pollstar, a reputable independent unit in collecting data on music tours, up to now, Taylor Swift’s The Eras Tour has officially surpassed the $1 billion mark in revenue. This number is an estimate based on Pollstar Boxoffice’s report combined with this unit’s extensive research on many criteria: ticket prices in each market, maximum capacity of each venue and comparative data. from the tour can be gathered. The famous Forbes magazine also confirmed the information about The Eras Tour’s revenue exceeding the 1 billion USD mark.

With a figure of 1 billion USD (more than 24.2 trillion VND), Taylor Swift’s The Eras Tour officially became the highest-grossing tour in history. The previous record belonged to Elton John’s Farewll Yellow Brick Road Tour (more than 939.1 million USD for 330 global shows). The Eras Tour also became the first tour in history to surpass $1 billion in revenue.

Notably, the reported $1 billion figure is only based on the first 60 shows of The Eras Tour in North America and South America in 2023. In 2024, she will have 91 shows in Asia, Europe and Australia, so it is not difficult to predict that Taylor Swift will reach the finish line with revenue of at least 2 billion USD. Not to mention revenue from merchandise sales has exceeded more than 200 million USD.

Taylor Swift performed 6 sold-out shows at So Fi Stadium (Los Angeles). It is estimated that more than 420 thousand spectators attended these 6 shows.

It is also important to note that, since the beginning of The Eras Tour up to the present time, all information about revenue and the number of attendees for each night has not been provided directly from the Taylor Swift team. They are compiled by independent units such as Forbes, Billboard, and Pollstar based on their in-depth market research, plus information provided from the stadiums where Taylor Swift chooses to tour. Therefore, although the results may not be 100% accurate, they have high reference value and the difference is not too much in reality.

Recently, Variety cited information from Taylor Swift’s management team. They also confirmed that information about the tour’s official revenue will never be released by Taylor Swift. This move caused the audience to have many thoughts and speculations. However, there is a fact that no one can deny the number 1 position that Taylor Swift holds in the history of music tours with The Eras Tour.