Jason Kelce just retired from the NFL, where he made over $80 million playing for the Philadelphia Eagles
Star offensive lineman Jason Kelce retired from the NFL on Monday after 13 seasons with the Philadelphia Eagles, but will continue his burgeoning career as a podcaster.
Jason and his brother Travis Kelce’s “New Heights” podcast, which launched in September 2022, has routinely appeared at No. 1 on various podcast charts on Apple AAPL, -2.54% and Spotify SPOT, +2.37%, and is reportedly being shopped around to media brands, according to a report last week from Bloomberg News.
A new deal for the “New Heights” show could be a massive one, as the market for the top podcasters has been robust in recent years. Last month, Spotify’s Joe Rogan renewed his deal with the streamer for an estimated $250 million and the “SmartLess” podcast moved from Amazon to SiriusXM LSXMK, +0.70% in a $100 million deal.
“Companies want Jason and Travis Kelce’s podcast because of the deep relationship they have with their audiences,” Eric Silver, head of development at Multitude, a podcast collective studio and ad-sales provider, told MarketWatch. “That’s the most important thing in podcasting.”
But with top podcasts getting multimillion-dollar deals, what type of payout could the “New Heights” crew expect?
“I wouldn’t be surprised if it was around the same as ‘SmartLess.’ I wouldn’t be surprised if it was $100 million,” Silver said, while comparing the current market for podcasters to a free-agency period in sports.
The podcast industry has moved away from exclusivity in recent years. For example, popular shows like “The Joe Rogan Experience” and “Call Her Daddy” were once available exclusively for Spotify subscribers, but now are available on all platforms.
Although deals vary across the industry, a company that would pay the Kelces for “New Heights” would be most interested in the advertising money, Silver explained. Essentially a company like Amazon AMZN, -0.36%, or Spotify or iHeartMedia IHRT, -5.31% would pay a certain amount of money to the “New Heights” owners, $100 million for example, and in exchange would keep all or most of the money the show makes from its advertisements or future branding deals.
The podcast, which was already a big hit among football fans, saw a boost when Travis Kelce began dating Taylor Swift last year, leading to more interest and listeners to their show.
Jason Kelce, 36, has made $81.7 million in salary during his 13-year NFL playing career, and Travis Kelce, 34, has made $76.9 million in salary over his 10-year career with the Kansas City Chiefs. Those numbers exclude sponsorship and podcast money.
News
Test đẩy bài từ cms
Test đẩy bài từ cms, xóa sau khi dùng.
Which Fashion Scion’s Wedding Broυght Beyoncé and Jay-Z To Venice?
Beyoncé dripping in diaмonds in a water taxi on the Grand Canal? Pharrell Williaмs looking dapper AF in his signatυre sυnnies, and, wait for it, Kanye West perforмing in one of the bizarre looks of his “мask” era? Let’s…
Beyonce and Jay-Z look like the υltiмate power coυple as the leggy singer мodels flowing blυe and white gown and the rapper sυits υp to board water taxi in Venice
Beyonce treated her Instagraм followers to a slew of never-before-seen snapshots froм her and her hυsband Jay-Z’s recent lυxυrioυs stay in Venice, Italy. Modeling a flowing blυe and white patterned dress, the 40-year-old singer posed with her toned legs crossed while sitting…
Ronda Rousey to make sensational WWE return and dethrone 5-time champion? Exploring potential twist
Ronda Rousey has not competed in the WWE since her loss at this year’s SummerSlam Premium Live event. The Baddest Woman on the Planet seemingly hinted at retirement following her defeat to Shayna Baszler at the event. Despite this, many…
UFC offered Ronda Rousey ‘more money than God’ to return, says Schaub
Seemingly done with WWE and pro-wrestling, there were rumblings that popped up of Ronda Rousey possibly returning to the UFC. When asked by the media, Dana White quickly shot down those rumors about Rousey possibly returning for UFC 300. It wasn’t for a lack of trying though,…
When Conor McGregor and Ronda Rousey went head-to-head during intense face-off
Conor McGregor and Ronda Rousey once went head-to-head during an epic face-off for a commercial shoot. McGregor staring down Rousey is an image many MMA fans could only dream of. But fans were able to witness an intense face-off in the Bud Light…
End of content
No more pages to load
