Kim Kardashian slammed for ‘inappropriate’ parenting as North West, 10, promotes mom’s makeup line in ‘gross’ TikTok

Kim faced backlash for allowing North to get an intense skincare treatment that fans worried could ‘ruin’ her daughter’s face

KIM Kardashian has been slammed for her seemingly inappropriate parenting after her daughter North West promoted her makeup line in a TikTok.

The Hulu star’s skincare brand, Skkn by Kim, recently expanded its product line to include makeup.

Kim Kardashian was slammed after her daughter North West promoted her makeup line in a TikTok
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Kim Kardashian was slammed after her daughter North West promoted her makeup line in a TikTokCredit: TikTok/kimandnorth

On Friday, North took to her and Kim's shared TikTok to give their fans a makeup review
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On Friday, North took to her and Kim’s shared TikTok to give their fans a makeup reviewCredit: Getty
On Friday, North, 10, took to her and Kim’s shared TikTok to give their fans a makeup review.

The video began with the preteen, who was wearing a T-shirt and a hair bonnet, holding up a handful of makeup and stating, “Honest makeup review.”

She showcased matte lipsticks and lipliners before revealing the pamphlet that comes with the makeup.

North then pulled out the brand’s makeup palette and applied a healthy amount of black eyeshadow.

Later, with the video sped up, The Kardashians star was shown completing the look, adding lipliner and lipstick while also smearing her eyeshadow to give it a star-like appearance.

Kim, 43, captioned the TikTok, “What my daughter does on my phone ha ha ha ha ha ha.”

The video began with the preteen holding up a handful of makeup and stating, 'Honest makeup review'
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The video began with the preteen holding up a handful of makeup and stating, ‘Honest makeup review’Credit: TikTok/kimandnorth

North was shown completing the look by adding a lipliner and lipstick while also smearing her eyeshadow to give it a star-like appearance
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North was shown completing the look by adding a lipliner and lipstick while also smearing her eyeshadow to give it a star-like appearanceCredit: TikTok/kimandnorth
While the Skims founder appeared to find the video humorous, many fans were less amused.

On a Kardashian-dedicated Reddit board titled, “Kim shouldn’t have her 10-year-old shilling her products online…” critics expressed their dissatisfaction with Kim’s parenting.

“They’re trying to make it look cute and silly like a kid would do but she’s literally just selling the product. Gross,” one person raged.

“It’s so curated too. I bet there’s a whole team on this project. Gross gross gross,” added another.

A third commenter remarked, “She’s doing really well influencing a bunch of nine and ten year olds to buy expensive skincare they don’t need by making videos with Kim’s unwanted PR.

“Of course Kim is going to make her work and promote her new make-up to the same nine and ten year olds…”

A fourth person added, “This is it. It’s so calculated.”

JUST FACE IT

Earlier this week, Kim was slammed for allowing North to get an intense facial with a harsh scrub brush.

A TikTok post that featured a slideshow of North’s busy, fun-filled day, began by showing North in the middle of the intense skincare treatment.

In the first photo, North showed off her pout as she stared at the camera from her reclined position.

She appeared to have already undergone a peel or possibly just had creams and lotions applied as she relaxed with her new, braided hairdo wrapped in a towel.

The second snap showed a technician exfoliating North’s face with a pair of brushes.

Screengrabs of the TikTok were posted on Reddit where Kardashian fans criticized Kim for letting North get a facial.

One person wrote, “I don’t wanna get banned so I’m going to keep it civil. 10 years olds do no need facials.”

“Why does a 10 year old need a facial?” asked another before adding, “It’s like those 10 year olds in Sephora. Like y’all don’t need any of that.”

MAKEUP CHAOS

Last year, Kim faced backlash from fans for letting her eldest daughter wear heavy makeup and fake nails.

The mother-daughter duo took to TikTok to post a compilation of snaps that the little girl had taken of herself, her family, and friends.

In the first picture, Kanye West’s daughter took a photo of her buddy in the kitchen making homemade pizzas.

The second image showed North wearing a wild costume with her face entirely covered in green paint.

North fake eyelashes, lip gloss, face gems, multi-colored green string and beads in her hair, and a massive silver chain around her neck.

The little girl posed for a selfie in the look alongside a friend who was dressed like a lion.

North added a snap of her and two of her pals wearing oversized black hoodies and face masks with chunky boots, and a selfie that she took on the way to school.

In the photo, the pre-teen was wearing lip gloss and her eyelashes looked much longer than her natural ones.

The post also included another photo of North wearing overwhelming makeup and a bright blue wig with more face gems and bright blue lipstick.

Fans were appalled by how much makeup North was wearing in each picture, and many slammed the reality star for her parenting methods and begged her to allow her daughter to just be a “kid.”

“This is a lot- come on Kim,” one ripped at the time.

“I get really concerned with pictures like this,” a second confessed.

While Kim appeared to find the video funny, many Kardashian fans were less enthused about North's use of makeup
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While Kim appeared to find the video funny, many Kardashian fans were less enthused about North’s use of makeupCredit: TikTok/kimandnorth

Earlier this week, Kim was slammed for allowing North to get an intense facial with a harsh scrub brush
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Earlier this week, Kim was slammed for allowing North to get an intense facial with a harsh scrub brushCredit: TikTok/kimandnorth

Last year, the Hulu star faced backlash from fans for letting her 10-year-old daughter wear heavy makeup and fake nails
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Last year, the Hulu star faced backlash from fans for letting her 10-year-old daughter wear heavy makeup and fake nailsCredit: TikTok / kimandnorth